the founder of Moltopera
Moltopera - but what for?
Did you know that some shops in London use classical music to keep idling youngsters away?
Did you know that according to recent researches 8 of 10 British kid will never put their leg in a theater playing opera - ever?
The average age of classical audiences is rising and this process seems to be irreversible - like the new generations' growing lack of appetite for high art.
We decided to change that - before this phenomenon changes our world.
Moltopera has been performing in 3 countries during the past 7 years and gathered insight from teenagers of very different cultural backgrounds and social circumstances.
Our recipe is simple: let their own peers call young people's attention to the eternal values that opera and - from a broader perspective - high art represents in those lives who have the key to understand and appreciate it.
Our musicians could all be their brothers and sisters and we communicate with them in the simplest and friendliest manners.
While we are fulfilling our mission we help our members, as well: beside the much-needed money, experience and exposure they benefit from high-standard, professional materials (photos, videos and sound recordings) to kickstart their future artistic life.
We think about Moltopera not just as a company but also as a company of friends. We try to be an incubator where young audiences and young musicians can learn from each other and gain from mutual understanding.
Opera can be more than you would think.